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About

Cory Watilo

Product designer in Tampa, Florida

Kelley Blue Book

I've spent 3 "tours of duty" at Kelley Blue Book over the last few years. The first stint in 2012, I designed the Price Advisor which has become synonymous with the KBB brand. In 2014-2015, I returned to come up with some innovative concepts to facilitate ideas around helping consumers leverage KBB to find their dream car and understand the different parts of the deal.

Price Advisor Evolution

My design process for the Price Advisor that I made for Kelley Blue Book. They liked the final product so much that they ended up creating an entire commercial highlighting the feature (see it here.

Flow: Deal Advisor Wizard

There's more to a deal than price. This wizard walked consumers through all the aspects of the deal so they had a better picture as to the deal as a whole.

Flow: Monthly Payment Wizard

This flow centered around choosing a monthly payment and revealing cars based on the selected option.

Flow: Car Match Wizard

By choosing attributes important to a consumer, they'd be able to see cars that match their criteria.

Flow: Search-Focused Wizard

This crazy concept focused on showing results based on a freeform search box.

Storyboard

Options pane wireframe

A mobile-first options pane for selecting a car based on criteria

Long-form deal wireframe

Breaking down different sections of a deal, this wireframe explains everything a car buyer needs to know about a deal.

Deal Negotiation Portal (2012)

A concept on a way to facilitate communication between a car buyer and a dealership

Deal Advisor Concept (2012)

This guided deal advisor concept highlighted key points to help car buyers understand important aspects of a deal

Dealer Advisor (2012)

I had the chance to build the "concept car" of designs, coming up with new and innovative ideas for different aspects of the KBB Used Car Valuations product where I was given creative freedom.